Web Development Agency: Frontend, Backend, CMS and API
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We turn the design into fast, secure, maintainable code: frontend, backend, CMS and API integration.
Short answer: Web development is turning a website or web application from design into working code: the interface users see (frontend), the server and database behind it (backend), the content management system (CMS) and the connections to other systems (API integration). At Marka Studio the scope covers: frontend development; backend and API integration; CMS and headless CMS; testing, security and performance.
Why web development matters
A good design does not last if the code behind it is slow, insecure or hard to maintain. Web development is what makes a page open quickly, lets search engines read the content, keeps forms and integrations working and allows your team to update content without a developer. We run development in the same team as design and content, so what the designer intended and what the developer builds do not drift apart, and search visibility and measurement are built into the code from the start.
What is included in this service?
What is web development? Web development is a Marka Studio service within Web & Digital Product; it covers frontend development, backend and API integration, CMS and headless CMS, and testing, security and performance.
Frontend development
Backend and API integration
CMS and headless CMS
Testing, security and performance
| Service | Web Development |
|---|---|
| Discipline | Web & Digital |
| Deliverables | Frontend development; Backend and API integration; CMS and headless CMS; Testing, security and performance |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Scope (number of pages and modules), custom features, integrations, CMS choice and testing and maintenance needs set the price. |
| Typical duration | A corporate site on a ready design typically goes live within weeks; projects with custom features take a few months depending on scope. A firm timeline is given in writing after discovery. |
| First call | Free, no obligation |
A fast-feeling site is usually the result of well-chosen technology and a tidy codebase. We plan development together with design and hand over source code and documentation; results are not guaranteed, but measurable speed and accessibility targets are written down at the start.
Get a QuoteOur web development process, step by step
- Analysis and scope. We clarify the need, users and integrations, choose the technology stack and hosting, and write the scope down.
- Architecture and design system. We plan the page and component structure, the content model and the API contracts together with the design.
- Development and integration. We build frontend and backend in short cycles, connect payment, CRM and email systems, and show you builds on a staging site as we go.
- Testing and launch. We test across browsers and devices, check accessibility, security and speed, and go live through an automated, reversible release flow.
- Maintenance and improvement. After launch we monitor, apply security updates and make small improvements from measurement data.
When web development fits, and when it does not
When it fits. It fits projects that a ready template cannot serve: custom form flows, memberships, dealer portals, multilingual structures, system integrations, or high demands on speed, security and scalability.
When it is not enough, or something else comes first. If you only need a few informational pages, custom development is unnecessary cost and a corporate website is enough. Development done before the message is clear also gets rewritten later; settle the brand strategy first.
Web development services: frontend, backend, CMS and API integration
The frontend is the layer users see and use in the browser: page structure, components, interaction and mobile fit. The backend is the server side where data is stored, business rules run and forms are processed. A CMS lets your team update content without writing code; a headless CMS serves content through an API so the same content can feed the web, mobile apps and other channels. API integration connects outside systems such as payment, CRM, ERP, email and stock to the site.
| Layer | Approach | Purpose |
|---|---|---|
| Frontend | React and Next.js, Vue and Nuxt, or plain HTML/CSS/JavaScript | Fast, accessible, mobile-first interface |
| CMS | WordPress or a headless CMS | Content your team can update easily |
| Backend and API | Server-side functions and REST-based integrations | Forms, memberships, payment, CRM and stock connections |
| Infrastructure | Continuous integration and delivery (CI/CD), backups, monitoring | Secure, reversible releases |
Technology is a needs decision, not a fashion: for a content-led corporate site a fast, easy-to-maintain CMS is usually enough, while an application with many interactive screens may suit a component-based library. Why a stack was chosen is explained in writing in the quote.
How testing, security and performance are handled
Before launch, pages are checked on the main browsers and screen sizes, and forms and integrations are tested end to end. On security we apply current dependencies, secure headers, form validation and a backup plan. For performance we optimise images and fonts, cut unnecessary scripts and measure Core Web Vitals; targets are written down first and results are not guaranteed. A continuous integration and delivery pipeline (CI/CD) tests every change before release and lets us roll back if something breaks. For a dedicated speed project, see our speed and SEO optimisation service.
Web development — questions and answers
What is the difference between web development and web design?
Web design shapes how a site looks and how users move through it; web development turns that design into working code, servers and a content management system. Done in one team, the result is more consistent and faster.
Which technologies do you work with?
Depending on the project we choose among React and Next.js, Vue and Nuxt, WordPress and headless CMS options. The choice weighs how easily your team can update content and what maintenance will cost.
Do you maintain the website after launch?
Yes. Security updates, backups, monitoring and small improvements are quoted as a separate maintenance scope; source code and access are handed to you at delivery.
How long does web development take?
A corporate site on a ready design typically goes live within weeks; projects with custom features take a few months depending on scope. A firm timeline is given in writing after discovery.
What determines the price of web development?
The number of pages and modules, custom features, integrations, CMS choice and testing and maintenance needs set the price. We have no price list; we quote item by item once the scope is clear.
Which regions do you deliver web development in?
Our studio is in İzmit, Kocaeli. We deliver remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
What should you read on this next?
- 8 Principles of a Website That Actually ConvertsA beautiful site that doesn’t sell is an expensive brochure. Eight principles that turn visitors into customers — clarity, speed, trust and the rest.
After Web Development, the next step is usually Brand Website and Multilingual Website. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
In a short call we pin down your goal for Web Development and turn the scope — including message and offer architecture and single-action page design — into a tailored quote.