Landing Pages
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Conversion-focused single pages for campaigns and ads — one message, one action, measurable results.
Short answer: A landing page is a measurable conversion page built around one message and one action for campaigns and ads, with navigation and outbound links deliberately reduced. At Marka Studio the scope covers: message and offer architecture; single-action page design; a/B testing setup; analytics and conversion tracking.
Why Landing Pages matters
A landing page is the most measurable thing in marketing and the most often improvised. We build it around one message and one action, because a page offering four things equally has offered nothing. The structure follows the visitor’s actual questions in the order they ask them, and every element either moves toward the action or gets cut. We set up proper conversion tracking and, where volume allows, A/B testing — so the page gets better over time instead of staying whatever it was on launch day. The result is that your ad spend and your page are finally working on the same problem.
What is included in this service?
What is Landing Pages? Landing Pages is a Marka Studio service within Web & Digital Product; it covers message and offer architecture; single-action page design; a/B testing setup; analytics and conversion tracking.
Message and offer architecture
Single-action page design
A/B testing setup
Analytics and conversion tracking
| Service | Landing Pages |
|---|---|
| Discipline | Web & Digital |
| Deliverables | Message and offer architecture; Single-action page design; A/B testing setup; Analytics and conversion tracking |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of pages and variants, custom design and animation, form and measurement integrations, copywriting and A/B test needs set the price. |
| Typical duration | Because it is a single page, it goes live within days to a few weeks if the brief and content are ready. |
| First call | Free, no obligation |
Sending paid traffic to your homepage is paying for a visitor and then asking them to find their own way — most will not. A dedicated page can turn the same ad budget into more customers, without spending a lira more.
Get a QuoteOur Landing Pages process, step by step
- Goal and offer. We define the page’s single goal (form, call, purchase), the audience and the offer to lead with.
- Structure. We write headline, proof, benefit, objection handling and call to action as a single flow, and design the form with the fewest fields.
- Design and launch. We build a fast, mobile-first page and add the message that matches the ad source, plus tracking and tags.
- Testing. We test headline, image and form variants (A/B) on ad traffic, and improve the page by tracking conversion.
When Landing Pages fits, and when it does not
When it fits. It fits businesses running Google or Meta ads, a campaign or a single product launch, who want ad visitors to take one direct action.
When it is not enough, or something else comes first. A landing page does not bring traffic on its own; ads or search visibility are needed. If the whole company needs describing, a corporate website fits better; without enough traffic, A/B tests give no meaningful result.
Landing Pages — questions and answers
What are the most common mistakes in landing page?
Putting more than one goal on the page, keeping the form longer than needed and leaving the ad and page messages out of step are common mistakes. A landing page exists for one action.
What should you prepare before starting landing page?
Define the campaign’s single goal, the audience, the offer and the traffic source. Prepare form and analytics access for measurement.
Which regions do you deliver Landing Pages in?
Our studio is in İzmit, Kocaeli. We deliver Landing Pages remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
How long does landing page take?
Because it is a single page, it goes live within days to a few weeks if the brief and content are ready. More than one version to test lengthens the schedule.
What determines the price of landing page?
The number of pages and variants, custom design and animation, form and measurement integrations, copywriting and A/B test needs set the price.
What should you read on this next?
- 8 Principles of a Website That Actually ConvertsA beautiful site that doesn’t sell is an expensive brochure. Eight principles that turn visitors into customers — clarity, speed, trust and the rest.
After Landing Pages, the next step is usually Brand Website and Multilingual Website. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
In a short call we pin down your goal for Landing Pages and turn the scope — including message and offer architecture and single-action page design — into a tailored quote.