Mobile App Design
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Mobile app interface and experience design where users reach their goal in few steps, following iOS and Android guidelines.
Short answer: Mobile app design is the work of designing an app’s user flows, screens and interface components to iOS and Android guidelines, tested and ready to hand to developers. At Marka Studio the scope covers: user research and flow design; wireframes and screen design (iOS/Android); component library and design system; clickable prototype and developer hand-off files.
Why Mobile App Design matters
A good mobile app lets users reach their goal in few steps without confusion. We first clarify the user and core tasks and draw the flows and wireframes; then we design an interface and component library that fit your brand, test the clickable prototype with users and refine it from the findings. We hand over design files and component documentation to the development team. Software development and store publishing are outside this service.
What is included in this service?
What is Mobile App Design? Mobile App Design is a Marka Studio service within Web & Digital Product; it covers user research and flow design; wireframes and screen design (iOS/Android); component library and design system; clickable prototype and developer hand-off files.
User research and flow design
Wireframes and screen design (iOS/Android)
Component library and design system
Clickable prototype and developer hand-off files
| Service | Mobile App Design |
|---|---|
| Discipline | Web & Digital |
| Deliverables | User research and flow design; Wireframes and screen design (iOS/Android); Component library and design system; Clickable prototype and developer hand-off files |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of screens and flows, whether iOS and Android are designed together, user research and testing, component-library scope and revision rounds set the price. |
| Typical duration | It depends on the number of screens and flow complexity; a basic app can take a few weeks to a few months. |
| First call | Free, no obligation |
If a user struggles once in an app they often do not return. Building the flow up front and testing it in a prototype reduces costly fixes after development.
Get a QuoteOur Mobile App Design process, step by step
- Users and tasks. We define the target user, core tasks and success measures and, if a product exists, map friction points.
- Flow and skeleton. We draw the flow between screens and the page skeleton and set content hierarchy around tasks.
- Interface and prototype. We design the interface and component library to fit your brand and prepare a clickable prototype.
- Test and hand-off. We test the prototype with users, fix findings and deliver development-ready files and component documentation.
When Mobile App Design fits, and when it does not
When it fits. It fits teams that want to validate a new mobile app idea before development, or improve the points where users abandon or struggle in an existing app.
When it is not enough, or something else comes first. Writing the app’s software and publishing it to the stores is not part of this service; the design is applied together with a development team. If you only need a mobile-friendly website, the mobile-friendly web service fits better.
Mobile App Design — questions and answers
What are the most common mistakes in mobile app design?
Designing screens one by one without thinking about the flow, ignoring platform guidelines (iOS and Android) and moving to development without testing the prototype with users are common mistakes.
What should you prepare before starting mobile app design?
Prepare the app’s purpose, target user, core tasks, any existing product and competitor examples, brand guidelines and the technology the development team will use.
Which regions do you deliver Mobile App Design in?
We run Mobile App Design from our studio in İzmit. We work remotely with brands throughout Turkey and produce multilingual work, with native-language support, for brands in Dubai and Europe. The discovery call is free.
How long does mobile app design take?
It depends on the number of screens and flow complexity; a basic app can take a few weeks to a few months. User testing and revision rounds lengthen it; we give the schedule in writing together with the scope.
What determines the price of mobile app design?
The number of screens and flows, whether iOS and Android are designed together, user research and testing, component-library scope and revision rounds set the price. Software development is outside the service; we do not publish a price list.
Does your team also build the app?
The service on this page is design. Your development team or software supplier builds the app; we work with them and deliver design files and component documentation ready for development.
What should you read on this next?
- 8 Principles of a Website That Actually ConvertsA beautiful site that doesn’t sell is an expensive brochure. Eight principles that turn visitors into customers — clarity, speed, trust and the rest.
Mobile App Design is usually planned together with Corporate Website and E-commerce Website. We adapt it through our agency disciplines, by industry and target market; you can see the results in our work and check the glossary for terms.
Ready to take your brand forward?
A short call is enough for us to understand what you need from Mobile App Design; we then send a tailored quote and roadmap covering user research and flow design, wireframes and screen design (iOS/Android) and the remaining items.