Speed & SEO Optimisation
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Core Web Vitals, technical SEO and performance work that makes your existing site faster and more findable.
Short answer: Speed and SEO optimisation is the work of making an existing site faster and more findable through Core Web Vitals, technical SEO and performance work — improving it without rebuilding it. At Marka Studio the scope covers: technical SEO audit; core Web Vitals improvement; image, font and script optimisation; prioritised fix roadmap with measurement.
Why Speed & SEO Optimisation matters
This is remedial work with unusually good returns, because the traffic is already trying to arrive. We audit the site technically — crawlability, indexation, structure, metadata, Core Web Vitals — and separate what actually costs you visibility from what merely shows up red in a tool. Then we fix in priority order: usually images, fonts and scripts first, because that is where the seconds are hiding. Everything is measured before and after, so you see what changed rather than taking our word for it. We tell you honestly when a site is beyond optimising and should be rebuilt.
What is included in this service?
What is Speed & SEO Optimisation? Speed & SEO Optimisation is a Marka Studio service within Web & Digital Product; it covers technical SEO audit; core Web Vitals improvement; image, font and script optimisation; prioritised fix roadmap with measurement.
Technical SEO audit
Core Web Vitals improvement
Image, font and script optimisation
Prioritised fix roadmap with measurement
| Service | Speed & SEO Optimisation |
|---|---|
| Discipline | Web & Digital |
| Deliverables | Technical SEO audit; Core Web Vitals improvement; Image, font and script optimisation; Prioritised fix roadmap with measurement |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The site’s platform and current state, the number of pages audited, the amount of development needed (images, code, server) and post-fix measurement and reporting set the price. |
| Typical duration | Measurement and audit take a few days; applying the fixes takes a few weeks depending on the site’s structure. |
| First call | Free, no obligation |
A site nobody can find has no conversion rate to optimise, and a slow one loses people before the design has even appeared. Both problems are invisible from the inside — you see your site cached, on good wifi, already knowing where everything is.
Get a QuoteOur Speed & SEO Optimisation process, step by step
- Measurement. We measure the current site’s speed, mobile usability and technical SEO issues (crawl, index, titles, schema).
- Priority list. We rank findings by impact and effort, and present in writing what each fix will gain.
- Fixes. We correct image sizes, caching, code and script load, title and schema structure, and internal links.
- Verification. We re-measure and report the difference, and recommend monitoring and upkeep so the issues do not return.
When Speed & SEO Optimisation fits, and when it does not
When it fits. It fits sites that load slowly, look poor on mobile, do not show expected pages in search results, or need a technical audit before a migration.
When it is not enough, or something else comes first. Speed and technical SEO do not replace content and link work; if a page does not answer the question people search for, a technical fix alone will not bring rankings. Rankings are not guaranteed.
Speed & SEO Optimisation — questions and answers
What are the most common mistakes in speed and SEO optimisation?
Targeting only the speed score, adding plugins without optimising images and making fixes without measuring are common mistakes. Real user data matters more than a lab score.
What should you prepare before starting speed and SEO optimisation?
Share website and hosting access, current speed measurements, the pages with most traffic and known problems. List the plugins and third-party scripts the site uses.
Which regions do you deliver Speed & SEO Optimisation in?
We run Speed & SEO Optimisation from our studio in İzmit. We work remotely with brands throughout Turkey and produce multilingual work, with native-language support, for brands in Dubai and Europe. The discovery call is free.
How long does speed and SEO optimisation take?
Measurement and audit take a few days; applying the fixes takes a few weeks depending on the site’s structure. Speed gains are often seen in the first weeks; their effect on rankings comes later.
What determines the price of speed and SEO optimisation?
The site’s platform and current state, the number of pages audited, the amount of development needed (images, code, server) and post-fix measurement and reporting set the price.
How are site speed and SEO connected?
Speed is one of Google’s page experience signals, but a fast site alone does not guarantee top rankings. A slow site loses both in rankings and in conversion. Speed work is part of SEO’s technical foundation.
Which sources is this based on?
The official, primary sources on Speed & SEO Optimisation are listed below; when regulation or platform rules change, we update this page too.
What should you read on this next?
- How SEO Pricing Works: What Agencies Actually PriceWhy SEO quotes vary so widely. The five variables that set the price, the three pricing models, and the questions to ask before you sign.
- What Are GEO and AEO? Being Visible in AI SearchChatGPT, Gemini and Perplexity return one answer. What GEO and AEO are, how they differ from SEO, and how to get inside that answer.
- B2B Manufacturing Websites: 7 Sections You Cannot SkipAn industrial buyer arrives looking for five answers. A site that cannot deliver them in three clicks loses them. The seven required sections.
If you want Speed & SEO Optimisation alongside Brand Website, Multilingual Website and Personal Website, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
A short call is enough for us to understand what you need from Speed & SEO Optimisation; we then send a tailored quote and roadmap covering technical SEO audit, core Web Vitals improvement and the remaining items.