Multilingual Website
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International sites with correct hreflang, proper URL structure and genuine localisation — not machine translation.
Short answer: A multilingual website is a site project that works in each market’s own language through correct hreflang, a clean URL structure and genuine localisation rather than machine translation. At Marka Studio the scope covers: language and market strategy; correct URL and hreflang structure; genuine localisation, not translation; per-market SEO and content.
Why Multilingual Website matters
Multilingual done properly is two disciplines at once. The technical half is unforgiving: URL structure, hreflang, canonical logic and sitemaps have to be exactly right or search engines serve the wrong version, split your authority, or ignore the whole thing. The human half matters more: language, tone, examples, images and even the argument need to change per market, because what persuades in Turkey is not what persuades in Germany. We handle both — a structure search engines read correctly, and content that sounds like it was written for the market rather than translated into it. See how we work across markets.
What is included in this service?
What is Multilingual Website? Multilingual Website is a Marka Studio service within Web & Digital Product; it covers language and market strategy; correct URL and hreflang structure; genuine localisation, not translation; per-market SEO and content.
Language and market strategy
Correct URL and hreflang structure
Genuine localisation, not translation
Per-market SEO and content
| Service | Multilingual Website |
|---|---|
| Discipline | Web & Digital |
| Deliverables | Language and market strategy; Correct URL and hreflang structure; Genuine localisation, not translation; Per-market SEO and content |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of languages, page and content volume, whether translation is done by native-language translators, per-language search optimisation, payment and contact adaptations and the content management structure set the price. |
| Typical duration | Site architecture and language infrastructure are built in a few weeks; translation and localisation of content grow with the number of languages and pages. |
| First call | Free, no obligation |
A translated site arrives in a new market sounding like a foreigner reading from a card, and search engines quietly serve the wrong language to the wrong people. The technical part is invisible when right and catastrophic when wrong — which is exactly why most sites get it wrong.
Get a QuoteOur Multilingual Website process, step by step
- Market and language choice. We decide which countries and languages to publish in, the sales model and search habits.
- Structure. We design the URL structure of language versions, the language switcher and per-language search visibility (hreflang).
- Content and localisation. We adapt copy with native-language translators and set currency, units, legal wording and contact details per country.
- Launch and measurement. We measure each language version separately, track search visibility and keep all languages equal when content is updated.
When Multilingual Website fits, and when it does not
When it fits. It fits exporters, businesses that want to win customers from abroad, and those in tourism or manufacturing that sell into more than one country.
When it is not enough, or something else comes first. A multilingual site built only with an auto-translation plug-in looks weak in search and does not build trust. For a single-language audience, a multilingual structure adds cost and maintenance for no return.
Multilingual Website — questions and answers
What are the most common mistakes in multilingual website?
Publishing with machine translation, hiding the language switcher and not doing separate search optimisation for each language are common mistakes. Payment, returns and contact details must also be adapted to the target language.
What should you prepare before starting multilingual website?
Define the target languages and markets, existing content and your translation preferences (native-language translators). Prepare local payment and returns terms and legal texts.
Which regions do you deliver Multilingual Website in?
We deliver Multilingual Website remotely anywhere in Turkey and produce multilingual work for the Dubai and European markets. The studio is in İzmit, Kocaeli, and we do not charge for the first call.
How long does multilingual website take?
Site architecture and language infrastructure are built in a few weeks; translation and localisation of content grow with the number of languages and pages. Working with native-language translators adds a few days but protects trust.
What determines the price of multilingual website?
The number of languages, page and content volume, whether translation is done by native-language translators, per-language search optimisation, payment and contact adaptations and the content management structure set the price.
What should you read on this next?
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After Multilingual Website, the next step is usually Brand Website and Personal Website. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
Let’s start with a short call about the scope of Multilingual Website; afterwards we put items such as language and market strategy into a written quote and roadmap.