UI/UX Design
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Fluid interfaces and experiences designed around the user — research, flows, prototypes and a design system.
Short answer: UI/UX design is the work of producing research, flows, prototypes and a design system from the user’s need — making an interface usable rather than merely attractive. At Marka Studio the scope covers: user research and journey mapping; wireframes and interaction flows; interface design and prototyping; reusable component design system.
Why UI/UX Design matters
UI and UX are different jobs and both get skipped. UX is the structure: who is this for, what are they trying to do, what is the shortest honest path, and where do people currently give up? We map that with research and journeys before anything is drawn. UI is how it looks and behaves once the structure is right — the interface, the states, the motion, the feedback. We prototype so decisions are tested rather than argued about, and we deliver a component system rather than screens, so the product can grow without every new feature becoming a design project.
What is included in this service?
What is UI/UX Design? UI/UX Design is a Marka Studio service within Web & Digital Product; it covers user research and journey mapping; wireframes and interaction flows; interface design and prototyping; reusable component design system.
User research and journey mapping
Wireframes and interaction flows
Interface design and prototyping
Reusable component design system
| Service | UI/UX Design |
|---|---|
| Discipline | Web & Digital |
| Deliverables | User research and journey mapping; Wireframes and interaction flows; Interface design and prototyping; Reusable component design system |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of screens and flows, the scope of research and user testing, the interaction level of the prototype, whether a design system exists and the handoff files for development set the price. |
| Typical duration | User research, flows and wireframes are done in a few weeks; interface design and prototype add a few more weeks depending on the number of screens. |
| First call | Free, no obligation |
Every confusing interface is a tax you charge your own customers, and they pay it by leaving. The competitor whose product is simply easier to use wins even when yours is technically better — because nobody grades on effort.
Get a QuoteOur UI/UX Design process, step by step
- Research. We study users, use cases and friction points in the current interface, and set target metrics.
- Flow and wireframes. We draw the flow between screens and the page skeleton, building content hierarchy around the user’s task.
- Interface design. We design the visual layer, component library and interactions to fit the brand identity, and prepare a clickable prototype.
- Testing and handover. We test the prototype with users, fix findings, and hand over development-ready design files and the design system.
When UI/UX Design fits, and when it does not
When it fits. It fits teams with a web app, dashboard, mobile app or a site with complex forms who want to fix the points where users abandon or struggle.
When it is not enough, or something else comes first. This service does not include software development; the design is applied together with a development team. Where the real problem is the product or the price, interface design will not solve it.
UI/UX Design — questions and answers
What are the most common mistakes in UI/UX design?
Drawing interfaces without user research, offering too many options and not testing the design with real users are common mistakes. A beautiful but unusable interface misses its goal.
What should you prepare before starting UI/UX design?
Gather the product’s purpose, the target user, current problems and usage data or feedback. Share competitor and interface examples you like.
Which regions do you deliver UI/UX Design in?
Our team is based in İzmit, but UI/UX Design has no city or country limit. We serve brands in Turkey remotely and brands in Dubai and Europe in several languages. Starting the conversation costs nothing.
How long does UI/UX design take?
User research, flows and wireframes are done in a few weeks; interface design and prototype add a few more weeks depending on the number of screens. Testing and iteration rounds extend the schedule but strengthen the result.
What determines the price of UI/UX design?
The number of screens and flows, the scope of research and user testing, the interaction level of the prototype, whether a design system exists and the handoff files for development set the price.
What is the difference between UI and UX?
UX (user experience) is how easily and correctly the user reaches their goal: flow, structure and research. UI (user interface) is its visible layer: colour, typography and components. UX builds the structure, UI the look; they complete each other.
Which sources is this based on?
Read the UI/UX Design information on this page alongside the official, primary sources below; if the rules change, we revise the page accordingly.
What should you read on this next?
- 8 Principles of a Website That Actually ConvertsA beautiful site that doesn’t sell is an expensive brochure. Eight principles that turn visitors into customers — clarity, speed, trust and the rest.
- What Does a Corporate Website Cost? Six VariablesWhy do website quotes vary tenfold between agencies? The six variables that set the price, and how to compare quotes properly.
- B2B Manufacturing Websites: 7 Sections You Cannot SkipAn industrial buyer arrives looking for five answers. A site that cannot deliver them in three clicks loses them. The seven required sections.
After UI/UX Design, the next step is usually Brand Website and Multilingual Website. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
The first step for UI/UX Design is a short call: we listen, then price user research and journey mapping and wireframes and interaction flows according to the scope.