Mobile Optimisation
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Mobile-first design and optimisation — because that is where most of your visitors actually are.
Short answer: Mobile optimisation is not the shrinking of a site but its restructuring around mobile first — solving speed and usability on the screen where most visitors actually are. At Marka Studio the scope covers: mobile-first design and layout; touch target and form usability; mobile speed optimisation; real-device testing.
Why Mobile Optimisation matters
Mobile optimisation is not shrinking the desktop site. It is accepting that the majority of your visitors are on a phone, in worse conditions, with one thumb and less patience. We design mobile-first so the small screen gets the real decisions rather than the leftovers, size tap targets and forms for actual thumbs, and attack mobile speed specifically, because a phone on a mediocre connection is a different machine from your laptop. Then we test on real devices, not just a resized browser window — which is where the problems that cost you customers actually show up.
What is included in this service?
What is Mobile Optimisation? Mobile Optimisation is a Marka Studio service within Web & Digital Product; it covers mobile-first design and layout; touch target and form usability; mobile speed optimisation; real-device testing.
Mobile-first design and layout
Touch target and form usability
Mobile speed optimisation
Real-device testing
| Service | Mobile Optimisation |
|---|---|
| Discipline | Web & Digital |
| Deliverables | Mobile-first design and layout; Touch target and form usability; Mobile speed optimisation; Real-device testing |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The site’s platform, number of page templates, touch interaction and form fixes, image optimisation and the range of devices tested set the price. |
| Typical duration | A mobile audit of an existing site takes a few days; applying fixes takes a few weeks depending on its structure. |
| First call | Free, no obligation |
Your site was designed on a large monitor, sitting down, with full attention. It is used on a phone, standing up, one-handed, half-distracted — and that gap is where your conversions quietly die.
Get a QuoteOur Mobile Optimisation process, step by step
- Mobile audit. We test the site’s appearance on phones and tablets, touch targets, speed and readability on real devices.
- Priority. Using the results, we rank floating elements, tiny buttons, overflowing content and slow images by importance.
- Adaptation. We rework layout, menu, form and images mobile-first, fixing issues without harming the desktop view.
- Verification. We re-test at different screen sizes and compare mobile speed and usability measures with the earlier state.
When Mobile Optimisation fits, and when it does not
When it fits. It fits sites where most visitors arrive on phones, forms do not work on mobile, or the menu or images look broken.
When it is not enough, or something else comes first. If the site rests on an old platform, rebuilding may be more economical than patching; mobile adaptation does not on its own fix poor content or a slow server.
Mobile Optimisation — questions and answers
What are the most common mistakes in mobile optimisation work?
Merely shrinking the desktop design, leaving touch targets small and not testing forms on mobile are common mistakes. Horizontal scrolling and unreadable text on mobile lose visitors.
What should you prepare before starting mobile optimisation work?
Share the site’s mobile traffic share, most used pages, known mobile problems and the list of devices and browsers to test.
Which regions do you deliver Mobile Optimisation in?
Our team is based in İzmit, but Mobile Optimisation has no city or country limit. We serve brands in Turkey remotely and brands in Dubai and Europe in several languages. Starting the conversation costs nothing.
How long does mobile optimisation work take?
A mobile audit of an existing site takes a few days; applying fixes takes a few weeks depending on its structure. On sites designed mobile-first from the start this is not a separate step.
What determines the price of mobile optimisation work?
The site’s platform, number of page templates, touch interaction and form fixes, image optimisation and the range of devices tested set the price.
What should you read on this next?
- 8 Principles of a Website That Actually ConvertsA beautiful site that doesn’t sell is an expensive brochure. Eight principles that turn visitors into customers — clarity, speed, trust and the rest.
If you want Mobile Optimisation alongside Brand Website, Multilingual Website and Personal Website, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
The first step for Mobile Optimisation is a short call: we listen, then price mobile-first design and layout and touch target and form usability according to the scope.