Tracking and managing how your brand is perceived online — reviews, mentions, search results and response.
Online reputation is not spin; it is attention. We monitor where your brand is mentioned and reviewed, so you find out about a problem from us rather than from a customer who chose not to buy. We build a response approach for reviews — including the negative ones, where a good reply is read by hundreds of prospects and does more good than the review did harm. We work on what the first page of search results says about your brand, and we report regularly with early warning rather than only when something has already gone wrong. Where a genuine crisis is involved, this connects to our crisis and reputation management work.
Almost every customer looks you up before they buy, and what they find was written by other people. Reputation is not what you say about yourself — it is the first page of results, and leaving it unattended is leaving your sales pitch to strangers.
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