Meta Advertising
Last updated:
Facebook and Instagram campaigns with creative that stops the scroll and targeting that finds the right person.
Short answer: Meta advertising is the work of building Facebook and Instagram campaigns with creative that stops the scroll and targeting that finds the right person — creating demand more than capturing it. At Marka Studio the scope covers: audience and targeting strategy; scroll-stopping ad creative; campaign structure and testing; pixel setup and conversion tracking.
Why Meta Advertising matters
Meta advertising is a creative channel wearing a performance channel’s clothes. The platform’s targeting is good enough that the differentiator is almost always the creative: the first second, the first frame, the thing that makes a thumb stop. We produce ad creative built for the feed rather than repurposed from elsewhere, structure campaigns so tests are readable rather than tangled, and set up the pixel and conversion tracking properly — because a campaign you cannot measure is a donation. We start small, find what works, and scale that rather than guessing large.
What is included in this service?
What is Meta Advertising? Meta Advertising is a Marka Studio service within Digital Marketing & Growth; it covers audience and targeting strategy; scroll-stopping ad creative; campaign structure and testing; pixel setup and conversion tracking.
Audience and targeting strategy
Scroll-stopping ad creative
Campaign structure and testing
Pixel setup and conversion tracking
| Service | Meta Advertising |
|---|---|
| Discipline | Digital Marketing |
| Deliverables | Audience and targeting strategy; Scroll-stopping ad creative; Campaign structure and testing; Pixel setup and conversion tracking |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Agency fees and ad spend are separate items. |
| Typical duration | Account setup, audiences and first creatives go live within a week or two. |
| First call | Free, no obligation |
On Meta, the creative is the targeting — the best audience in the world will scroll past a boring ad without registering it. This is the one channel where a great idea genuinely outperforms a bigger budget.
Get a QuoteOur Meta Advertising process, step by step
- Goal and audience. We define the campaign objective (sales, forms, messages), the target audience and the tracking structure (pixel, conversions).
- Creative and set-up. We prepare image and video ad variations and set up the Facebook and Instagram campaign, ad set and ad structure.
- Management. We review audiences, placements and creatives weekly, pausing ads that fall and scaling those that work.
- Report. We share spend, reach, clicks, conversions and cost transparently in your ad account, with a monthly report.
When Meta Advertising fits, and when it does not
When it fits. It fits businesses that want to build awareness, reach young and broad audiences, or create demand for e-commerce and local services, and can produce visual content.
When it is not enough, or something else comes first. Meta advertising creates demand but does not capture search intent; for a need people actively search, Google Ads may fit better. The ad budget is separate from the agency fee, the account is in your name and results are not guaranteed.
Meta Advertising — questions and answers
What are the most common mistakes in Meta advertising?
Keeping the same creative running for weeks, narrowing the audience too much or leaving it too broad, and not setting up the pixel and conversion events correctly are common mistakes.
What should you prepare before starting Meta advertising?
Prepare brand and product visuals, audience assumptions, the monthly budget and website and pixel access. Decide whether the goal is sales, leads or awareness.
Which regions do you deliver Meta Advertising in?
We deliver Meta Advertising remotely anywhere in Turkey and produce multilingual work for the Dubai and European markets. The studio is in İzmit, Kocaeli, and we do not charge for the first call.
How long does Meta advertising take?
Account setup, audiences and first creatives go live within a week or two. The learning and optimisation period continues in the following weeks; regular creative refreshes directly affect results.
What determines the price of Meta advertising?
Agency fees and ad spend are separate items. The agency fee depends on the number of campaigns, creative production volume (images, video), audience strategy and reporting; ad spend is calculated from the target acquisition cost.
Are Meta ads or Google Ads more effective?
They capture different intent. Google searches capture people who search because they need something; Meta reaches people who are not searching yet but match an interest. Google leads when demand already exists, Meta when you need to create it; most brands use both.
What should you read on this next?
- How to Choose an Advertising Agency: 9 Real CriteriaThere is no objective list of “best advertising agencies”. Nine questions to ask during the pitch — and five warning signs.
- How to Set a Google Ads Budget: A Practical ModelSet the budget by calculation, not by guesswork. A simple model that works backwards from target acquisition cost, click cost and conversion rate.
After Meta Advertising, the next step is usually Google Ads and Conversion Rate Optimisation (CRO). You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
Let’s start with a short call about the scope of Meta Advertising; afterwards we put items such as audience and targeting strategy into a written quote and roadmap.