Influencer Marketing
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Real impact with the right names — partner selection, campaign design and honest measurement.
Short answer: Influencer marketing is the work that targets real impact rather than follower counts, through genuinely suitable partner selection, campaign design and honest measurement. At Marka Studio the scope covers: partner research and vetting; campaign concept and briefing; contracting and coordination; performance measurement.
Why Influencer Marketing matters
Influencer marketing is a media buy that pretends to be a relationship. We treat the selection as the work: audience overlap with your actual customer, engagement that looks organic rather than purchased, and a track record of promoting things without their audience revolting. We concept and brief the campaign so it fits the creator’s voice — content that sounds like an advert read aloud converts nobody — and handle contracting and coordination so expectations are written down. Then we measure honestly against the goal, rather than reporting reach and hoping nobody asks about sales.
What is included in this service?
What is Influencer Marketing? Influencer Marketing is a Marka Studio service within Digital Marketing & Growth; it covers partner research and vetting; campaign concept and briefing; contracting and coordination; performance measurement.
Partner research and vetting
Campaign concept and briefing
Contracting and coordination
Performance measurement
| Service | Influencer Marketing |
|---|---|
| Discipline | Digital Marketing |
| Deliverables | Partner research and vetting; Campaign concept and briefing; Contracting and coordination; Performance measurement |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number and reach of creators, content format and volume, usage rights, measurement and reporting, and the agency’s management share set the price. |
| Typical duration | Shortlisting, briefing and agreements take a few weeks; the publishing schedule and measurement follow the campaign length. |
| First call | Free, no obligation |
An influencer with a hundred thousand fake followers costs the same as one with ten thousand real ones — and only one of them will sell anything. The whole discipline lives or dies on choosing correctly, which is exactly the part most brands do by intuition.
Get a QuoteOur Influencer Marketing process, step by step
- Goal and selection. We define the campaign purpose, audience and budget, and shortlist creators whose audience overlaps with the brand after analysis.
- Brief and contract. We settle post content, dates, tags, ad disclosure and usage rights in a written contract.
- Execution. We follow content production and manage pre-publication approval, paying attention to ad labelling and compliance.
- Measurement. We report reach, engagement, clicks and, where possible, the effect on sales at the end of the campaign.
When Influencer Marketing fits, and when it does not
When it fits. It fits brands that sell to young people or a lifestyle community, where the visual presentation of the product matters.
When it is not enough, or something else comes first. Follower count alone is not a success measure; misleading followers and fake engagement are screened out. Ad disclosure is a legal requirement in commercial collaborations; we do not have unlabelled posts made.
Influencer Marketing — questions and answers
What are the most common mistakes in influencer marketing campaigns?
Looking only at follower counts, not disclosing the collaboration as advertising and running a campaign without a measurement plan are common mistakes. The authenticity of engagement must also be checked.
What should you prepare before starting influencer marketing campaigns?
Write down the target audience, campaign goal (awareness, sales), budget and acceptable and unacceptable content limits for the brand. Share earlier collaboration examples.
Which regions do you deliver Influencer Marketing in?
We run Influencer Marketing from our studio in İzmit. We work remotely with brands throughout Turkey and produce multilingual work, with native-language support, for brands in Dubai and Europe. The discovery call is free.
How long do influencer marketing campaigns take?
Shortlisting, briefing and agreements take a few weeks; the publishing schedule and measurement follow the campaign length. Finding the right person takes more time than the campaign itself.
What determines the price of influencer marketing campaigns?
The number and reach of creators, content format and volume, usage rights, measurement and reporting, and the agency’s management share set the price.
What should you read on this next?
- What a Social Media Agency Does: Scope and PricingWhat exactly does a social media agency deliver, what sits outside scope, and how is the price set? The eight points that must be agreed before signing.
- Social Media Strategy for Small BusinessesYou don’t need to be on every platform, post every day, or chase every trend. A realistic social media strategy for businesses without a marketing department.
Influencer Marketing is usually planned together with Google Ads and Conversion Rate Optimisation (CRO). We adapt it through our agency disciplines, by industry and target market; you can see the results in our work and check the glossary for terms.
Ready to take your brand forward?
A short call is enough for us to understand what you need from Influencer Marketing; we then send a tailored quote and roadmap covering partner research and vetting, campaign concept and briefing and the remaining items.