Google Ads
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Search, display, shopping and YouTube campaigns — built around conversions, not impressions.
Short answer: Google Ads management is the advertising work that builds search, display, shopping and YouTube campaigns around conversions rather than impressions, capturing existing demand at a measurable cost. At Marka Studio the scope covers: account structure and keyword strategy; search, shopping and display campaigns; landing page and conversion alignment; transparent budget and performance reporting.
Why Google Ads matters
Search advertising rewards discipline over creativity. We build the account structure properly, because a badly structured account wastes money at a steady rate forever, and we research the keywords for intent rather than volume — a hundred searches from people ready to buy is worth more than ten thousand from people browsing. We make sure the ads land on pages built to convert rather than your homepage, and we treat negative keywords as seriously as positive ones, since that is where most wasted spend hides. Reporting is transparent: what was spent, what it produced, and what we would change.
What is included in this service?
What is Google Ads? Google Ads is a Marka Studio service within Digital Marketing & Growth; it covers account structure and keyword strategy; search, shopping and display campaigns; landing page and conversion alignment; transparent budget and performance reporting.
Account structure and keyword strategy
Search, shopping and display campaigns
Landing page and conversion alignment
Transparent budget and performance reporting
| Service | Google Ads |
|---|---|
| Discipline | Digital Marketing |
| Deliverables | Account structure and keyword strategy; Search, shopping and display campaigns; Landing page and conversion alignment; Transparent budget and performance reporting |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Agency fees and ad spend are separate items. |
| Typical duration | Account structure and first campaigns go live within days to a few weeks. |
| First call | Free, no obligation |
Google Ads is the only channel where you can reach someone at the exact moment they are looking for what you sell — which is why it is also the fastest way to burn a budget when it is set up carelessly. The difference between a good account and a bad one is not the budget; it is who is watching it.
Get a QuoteOur Google Ads process, step by step
- Goal and measurement. We define and verify the expected result (calls, forms, sales), the target cost and conversion tracking.
- Account and campaign set-up. We build search, shopping or display campaigns with keywords, negative keywords, ad copy and landing page.
- Management. We review bids, budget and keywords weekly, and cut searches and spend that do not work.
- Report. We share spend, clicks, conversions and cost per conversion transparently in your ad account, with a monthly report.
When Google Ads fits, and when it does not
When it fits. It fits businesses that want to catch customers actively searching for a product or service, expect measurable and fast results, and have a landing page or site ready.
When it is not enough, or something else comes first. The ad budget is separate from the agency fee and paid directly to Google; the account is opened in your name. If the site is slow or conversion tracking is missing, fix the site and tracking first. Results are not guaranteed.
Google Ads campaign types: which and when
- Search campaigns: appear when someone searches for a service or product. The most direct way to capture existing demand.
- Shopping campaigns: appear in search results with product image, price and store information; the core campaign type for e-commerce.
- Performance Max: distributes automatically across all Google channels toward one goal; needs good data and creative.
- Display: suits awareness and remarketing; it should not be expected to bring direct sales.
- YouTube: video for awareness and interest and reaching targeted audiences.
We choose the campaign type by goal: search if demand exists, shopping for e-commerce, video or display for awareness. Using several types together is often needed but they do not all have to start at once.
Account structure, keywords and negative keywords
We organise the account by product or service groups and place closely related queries in each ad group. We use match types (broad, phrase, exact) according to the goal, review the search-terms report regularly and add irrelevant searches as negative keywords. This is one of the most effective maintenance tasks for keeping budget from flowing to irrelevant clicks.
Quality and the landing page
The cost and visibility of an ad depend not only on the bid but on how closely the ad and the landing page match the searched topic. The landing page must open fast, confirm the ad’s promise immediately and offer a single clear action. Sending traffic to a weak page wastes budget; where needed we prepare a landing page.
Budget, bid strategy and the learning period
Smart bidding strategies (conversion- or value-based) work well when there is enough conversion data. If data is thin we start with simpler strategies and switch as measurement settles. After new campaigns or major changes there is a period in which the system learns and results can fluctuate; so we look at weekly trends rather than deciding in a few days. The ad budget is separate from the agency fee and paid directly to Google; the account is opened in your name.
Measurement: conversion tracking and goals
Before going live we define which action counts as a conversion (form, call, WhatsApp click, purchase) and verify tracking. The goal is written as cost per conversion or return on ad spend and the report is presented against it. A campaign without conversion tracking cannot be optimised.
Google Ads or SEO?
Google Ads gives fast results but traffic stops when the budget stops; SEO takes longer but accumulates. For a new site or a need for quick demand, ads capture the first demand while SEO builds long-term visibility; for most brands the two together are the right approach.
Google Ads — questions and answers
What are the most common mistakes in Google Ads campaigns?
Running ads before conversion tracking is set up, putting the whole budget into one campaign and not managing negative keywords are common mistakes. Opening the ad account in the agency’s name is also a risky choice.
What should you prepare before starting Google Ads campaigns?
Prepare the target cost per acquisition, monthly budget, what you sell, and website and analytics access. Make clear from the start that the account will be opened in your name.
Which regions do you deliver Google Ads in?
Our studio is in İzmit, Kocaeli. We deliver Google Ads remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
How long do Google Ads campaigns take?
Account structure and first campaigns go live within days to a few weeks. Learning and optimisation continue in the following weeks; correct measurement setup is essential for meaningful results.
What determines the price of Google Ads campaigns?
Agency fees and ad spend are separate items. The agency fee depends on account size, campaign types and count, conversion-tracking setup, reporting frequency and creative production; ad spend is calculated from the target cost per acquisition.
Should I choose Google Ads or SEO?
Google Ads gives fast results but traffic stops when the budget stops; SEO is slower but cumulative. For a new site both are used together: ads capture the first demand, SEO builds long-term visibility.
Which sources is this based on?
Read the Google Ads information on this page alongside the official, primary sources below; if the rules change, we revise the page accordingly.
What should you read on this next?
- How to Set a Google Ads Budget: A Practical ModelSet the budget by calculation, not by guesswork. A simple model that works backwards from target acquisition cost, click cost and conversion rate.
After Google Ads, the next step is usually Conversion Rate Optimisation (CRO) and Meta Advertising. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
In a short call we pin down your goal for Google Ads and turn the scope — including account structure and keyword strategy and search, shopping and display campaigns — into a tailored quote.