Crisis & Reputation Management
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We protect and rebuild brand reputation — with preparation before the crisis and clear-headed communication during it.
Short answer: Crisis and reputation management is the work that protects a brand with preparation before a crisis and clear-headed, consistent communication during it — limiting reputational loss and rebuilding it. At Marka Studio the scope covers: reputation audit and risk mapping; crisis communication playbook; response messaging and channel plan; post-crisis rebuilding.
Why Crisis & Reputation Management matters
Most reputation damage is not caused by the incident. It is caused by the silence, the defensiveness or the improvised statement that followed it. We work on both halves of the problem: before, we map where your real risks are and build a playbook — who decides, who speaks, what gets said in the first hour. During, we help you respond quickly and honestly, because speed and candour cost far less than the alternative. Afterwards, we rebuild deliberately rather than hoping the market forgets. Preparation is unglamorous work that never seems urgent until the one day it is the only thing that matters.
What is included in this service?
What is Crisis & Reputation Management? Crisis & Reputation Management is a Marka Studio service within Brand Strategy & Consulting; it covers reputation audit and risk mapping; crisis communication playbook; response messaging and channel plan; post-crisis rebuilding.
Reputation audit and risk mapping
Crisis communication playbook
Response messaging and channel plan
Post-crisis rebuilding
| Service | Crisis & Reputation Management |
|---|---|
| Discipline | Crisis & Reputation Management |
| Deliverables | Reputation audit and risk mapping; Crisis communication playbook; Response messaging and channel plan; Post-crisis rebuilding |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The preparation plan and in-crisis support are separate items. |
| Typical duration | A crisis communication plan and scenario preparation take a few weeks; support during a crisis must start within hours. |
| First call | Free, no obligation |
Reputation is built over years and lost in an afternoon — and the difference between the two outcomes is almost always whether there was a plan before the phone rang. The companies that survive a crisis are not the lucky ones; they are the prepared ones.
Get a QuoteOur Crisis & Reputation Management process, step by step
- Risk map. We list likely crisis topics, triggers and affected stakeholders for the brand, and rank them by priority.
- Scenario and message. For each scenario we write down who is responsible, the approval chain and a first statement draft in advance.
- Monitoring. We track where the brand is mentioned across media, social channels and search results, so drift is seen early.
- Response and recovery. We activate the prepared plan when a crisis hits, then run the content and communication steps that repair reputation.
When Crisis & Reputation Management fits, and when it does not
When it fits. It fits businesses with growing review and complaint volume, where one negative post could hurt sales, or where a founder’s name is intertwined with the brand — the plan should exist before it is needed.
When it is not enough, or something else comes first. Planning during a crisis is possible but expensive; where a legal process exists, communication must stay within the frame set by legal counsel. This service does not replace legal advice.
Crisis & Reputation Management — questions and answers
What are the most common mistakes in crisis and reputation management?
Thinking about a crisis only when it happens is the biggest mistake. Not agreeing the spokesperson and approval chain in advance, staying silent, or issuing a defensive and late statement all make things worse.
What should you prepare before starting crisis and reputation management?
Define likely crisis scenarios, the spokesperson and the approval chain. Bring together current monitoring channels, earlier negative coverage and reviews, and your legal adviser’s contact details.
Which regions do you deliver Crisis & Reputation Management in?
We deliver Crisis & Reputation Management remotely anywhere in Turkey and produce multilingual work for the Dubai and European markets. The studio is in İzmit, Kocaeli, and we do not charge for the first call.
How long does crisis and reputation management take?
A crisis communication plan and scenario preparation take a few weeks; support during a crisis must start within hours. Repairing reputation spreads over months depending on the nature of the crisis.
What determines the price of crisis and reputation management?
The preparation plan and in-crisis support are separate items. Price depends on the number of scenarios, the monitoring scope (media, social, search results), the expected response time and the need for on-site support.
What should you read on this next?
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- B2B Marketing: How to Build the FunnelIn B2B the decision sits with a committee and takes months. Why the consumer funnel breaks and how to map content to that committee.
- What a Social Media Agency Does: Scope and PricingWhat exactly does a social media agency deliver, what sits outside scope, and how is the price set? The eight points that must be agreed before signing.
If you want Crisis & Reputation Management alongside Naming & Tagline, Market & Competitor Analysis and Brand Architecture, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
Let’s start with a short call about the scope of Crisis & Reputation Management; afterwards we put items such as reputation audit and risk mapping into a written quote and roadmap.