Sales & Performance Training
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Conversion-focused sales and customer relations training — built on your actual product and your actual objections.
Short answer: Sales and performance training is a programme built around a team’s actual product and the real objections it faces, developing conversion-focused sales and customer relations skills. At Marka Studio the scope covers: consultative sales approach; objection handling; customer relationship management; role-play and real-case practice.
Why Sales & Performance Training matters
Sales training goes wrong when it teaches technique in the abstract. We build the programme on your product, your market and the objections your team actually hears, not scripted scenarios. The approach is consultative rather than pressure-based, because pressure works once and damages the brand that spent years earning trust. We cover objection handling in depth — the specific ones your team dreads — and customer relationship management for the far more profitable business of selling to someone twice. Most of the time is spent in role-play on real cases, because nobody ever learned to sell by listening.
What is included in this service?
What is Sales & Performance Training? Sales & Performance Training is a Marka Studio service within Training & Corporate Development; it covers consultative sales approach; objection handling; customer relationship management; role-play and real-case practice.
Consultative sales approach
Objection handling
Customer relationship management
Role-play and real-case practice
| Service | Sales & Performance Training |
|---|---|
| Discipline | Sales & Performance Training |
| Deliverables | Consultative sales approach; Objection handling; Customer relationship management; Role-play and real-case practice |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of participants, programme length, product-specific scenarios and objection preparation, role-play and feedback intensity and post-training follow-up set the price. |
| Typical duration | It is designed as a one-day workshop or a programme of a few weeks depending on the team’s needs. |
| First call | Free, no obligation |
Your sales team is the last thing standing between a strong brand and no revenue — and most of them learned the job by watching whoever sat nearest. Marketing that generates leads a sales team cannot close is an expensive way to fill a spreadsheet.
Get a QuoteOur Sales & Performance Training process, step by step
- Current state. We review the sales process, loss reasons and how salespeople speak to customers, using observation and data.
- Programme. We build discovery questions, objection handling and proposal presentation around your product and market, using real cases.
- Role play. Participants act out real customer scenarios and improve their conversations through feedback.
- Follow-up. A sales-conversation checklist and short monthly sessions support the use of what was learned in the field.
When Sales & Performance Training fits, and when it does not
When it fits. It fits teams that struggle with price objections, have a low conversion rate or are onboarding new salespeople, and where marketing and sales need to use the same message.
When it is not enough, or something else comes first. Training does not fix a product, price or market mismatch; if the problem is lead quality, look at marketing first. Lasting results need management follow-up.
Sales & Performance Training — questions and answers
What are the most common mistakes in sales and performance training?
Confusing product knowledge with selling skill, not working on objections with real examples and not measuring after the training are common mistakes.
What should you prepare before starting sales and performance training?
Share the objections the team meets most often, examples of lost opportunities, the current sales process and the indicators measured (conversion, quote acceptance rate).
Which regions do you deliver Sales & Performance Training in?
Our studio is in İzmit, Kocaeli. We deliver Sales & Performance Training remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
How long does sales and performance training take?
It is designed as a one-day workshop or a programme of a few weeks depending on the team’s needs. Because it works on real products and objections, information is collected from the team beforehand.
What determines the price of sales and performance training?
The number of participants, programme length, product-specific scenarios and objection preparation, role-play and feedback intensity and post-training follow-up set the price.
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If you want Sales & Performance Training alongside Communication & Presentation Training, Corporate Content Training and Brand Workshops, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
In a short call we pin down your goal for Sales & Performance Training and turn the scope — including consultative sales approach and objection handling — into a tailored quote.