Infographic Design
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Infographics that explain data and processes at a glance, with sources you can check and a format people share.
Short answer: Infographic design is the work of explaining data, a process or a comparison through visuals rather than long text, with a stated source and a message that is clear at a glance. At Marka Studio the scope covers: data verification and source note; visual structure and chart-type selection; design and iconography; web, social and print sizes with editable files.
Why Infographic Design matters
A good infographic explains complex information by simplifying it, not by decorating it. First we decide the single idea to convey and where the reader will meet the graphic; then we verify the data, pick the right chart type and build the hierarchy. Every infographic states its source. We deliver separate sizes for web, presentations, social media and print, with editable files.
What is included in this service?
What is Infographic Design? Infographic Design is a Marka Studio service within Creative & Visual Identity; it covers data verification and source note; visual structure and chart-type selection; design and iconography; web, social and print sizes with editable files.
Data verification and source note
Visual structure and chart-type selection
Design and iconography
Web, social and print sizes with editable files
| Service | Infographic Design |
|---|---|
| Discipline | Creative Identity |
| Deliverables | Data verification and source note; Visual structure and chart-type selection; Design and iconography; Web, social and print sizes with editable files |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Data and content complexity, number of sizes and channels, animation needs and the number in a series set the price. |
| Typical duration | A single infographic usually takes one to a few weeks; verifying the data sets most of the pace. |
| First call | Free, no obligation |
People skip long explanations but share a good visual. A well-built infographic makes your organisation’s knowledge understandable quickly and, with its source, earns trust.
Get a QuoteOur Infographic Design process, step by step
- Idea and reader. We define the single main message and where the graphic will be used.
- Data and source. We verify numbers and sources and decide which ones appear in the visual.
- Structure and design. We choose the chart type, set the hierarchy and design in a style that fits your brand.
- Delivery. We deliver web, social, presentation and print sizes plus the editable source file.
When Infographic Design fits, and when it does not
When it fits. It fits organisations that want to visualise sector reports, processes, comparisons and frequently asked questions, or need shareable material for content marketing.
When it is not enough, or something else comes first. If data is missing or cannot be verified we do not build an infographic; we do not use invented figures. For multi-page, detailed reports, annual report or editorial design fits better.
Infographic Design — questions and answers
What are the most common mistakes in infographic design?
Loading one graphic with too many messages, omitting the source and using type too small to read on a phone are common mistakes.
What should you prepare before starting infographic design?
Prepare the data and its source, your main message, the target channel and your logo and brand colours. The accuracy of the figures is confirmed with your approval.
Which regions do you deliver Infographic Design in?
We run Infographic Design from our studio in İzmit. We work remotely with brands throughout Turkey and produce multilingual work, with native-language support, for brands in Dubai and Europe. The discovery call is free.
How long does infographic design take?
A single infographic usually takes one to a few weeks; verifying the data sets most of the pace. For a series, the first one establishes the style and later ones move faster.
What determines the price of infographic design?
Data and content complexity, number of sizes and channels, animation needs and the number in a series set the price. We do not publish a price list; we set scope in a discovery call and quote item by item.
Can you make the infographic animated?
Yes. Short animated versions for social and web are possible; they are planned together with motion graphics work and quoted as a separate item.
What should you read on this next?
- What Is Brand Identity, and Why Is It More Than a Logo?Brand identity is the whole system through which your brand is recognised, trusted and remembered. Here is what it contains and why a logo alone isn’t enough.
Infographic Design is usually planned together with Logo Design and Corporate Identity Design. We adapt it through our agency disciplines, by industry and target market; you can see the results in our work and check the glossary for terms.
Ready to take your brand forward?
A short call is enough for us to understand what you need from Infographic Design; we then send a tailored quote and roadmap covering data verification and source note, visual structure and chart-type selection and the remaining items.