Infographic Design
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Infographics that explain data and processes at a glance, with sources you can check and a format people share.
Short answer: Infographic design is the work of explaining data, a process or a comparison through visuals rather than long text, with a stated source and a message that is clear at a glance. At Marka Studio the scope covers: data verification and source note; visual structure and chart-type selection; design and iconography; web, social and print sizes with editable files.
Why Infographic Design matters
A good infographic explains complex information by simplifying it, not by decorating it. First we decide the single idea to convey and where the reader will meet the graphic; then we verify the data, pick the right chart type and build the hierarchy. Every infographic states its source. We deliver separate sizes for web, presentations, social media and print, with editable files.
What is included in this service?
What is Infographic Design? Infographic Design is a Marka Studio service within Creative & Visual Identity; it covers data verification and source note; visual structure and chart-type selection; design and iconography; web, social and print sizes with editable files.
Data verification and source note
Visual structure and chart-type selection
Design and iconography
Web, social and print sizes with editable files
| Service | Infographic Design |
|---|---|
| Discipline | Creative Identity |
| Deliverables | Data verification and source note; Visual structure and chart-type selection; Design and iconography; Web, social and print sizes with editable files |
| Working model | Infographic Design: runs remotely through online meetings, shared files and digital delivery |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Data and content complexity, number of sizes and channels, animation needs and the number in a series set the price. |
| Typical duration | A single infographic usually takes one to a few weeks; verifying the data sets most of the pace. |
| First call | Free, no obligation |
People skip long explanations but share a good visual. A well-built infographic makes your organisation’s knowledge understandable quickly and, with its source, earns trust.
Get a QuoteOur Infographic Design process, step by step
- Idea and reader. We define the single main message and where the graphic will be used.
- Data and source. We verify numbers and sources and decide which ones appear in the visual.
- Structure and design. We choose the chart type, set the hierarchy and design in a style that fits your brand.
- Delivery. We deliver web, social, presentation and print sizes plus the editable source file.
When Infographic Design fits, and when it does not
When it fits. It fits organisations that want to visualise sector reports, processes, comparisons and frequently asked questions, or need shareable material for content marketing.
When it is not enough, or something else comes first. If data is missing or cannot be verified we do not build an infographic; we do not use invented figures. For multi-page, detailed reports, annual report or editorial design fits better.
How is Infographic Design handled in different situations?
We describe our Infographic Design work through two illustrative situations: “A complex process that needs explaining” and “Visualising research results”. They are fictional and do not describe a real brand, client or result.
Scenario 1 — A complex process that needs explaining
Situation (illustrative). The steps of a service are not understood when described in text.
Our approach.
- We break the process into steps and reduce the message to one sentence.
- We choose a suitable chart type (flow, timeline).
- We prepare separate size adaptations for web, social and print.
Risk we watch for. Fitting too many steps on one page and losing legibility.
Scenario 2 — Visualising research results
Situation (illustrative). Data exists and needs to become a shareable, credible visual.
Our approach.
- We verify the source and period of the data.
- We keep the axes honest and highlight the main finding.
- We add the source note to the visual.
Risk we watch for. Producing a visual from unverified figures.
Infographic Design — questions and answers
What are the most common mistakes in infographic design?
Loading one graphic with too many messages, omitting the source and using type too small to read on a phone are common mistakes.
What should you prepare before starting infographic design?
Prepare the data and its source, your main message, the target channel and your logo and brand colours. The accuracy of the figures is confirmed with your approval.
Which regions do you deliver Infographic Design in?
Within Infographic Design, the work on “Data verification and source note” and “Visual structure and chart-type selection” runs remotely through online meetings, shared files and digital delivery. We run Infographic Design projects across Turkey remotely and produce multilingual work, with local-language support, for brands in Dubai and Europe. Our studio is in İzmit, Kocaeli, and the first call about Infographic Design is free.
How long does infographic design take?
A single infographic usually takes one to a few weeks; verifying the data sets most of the pace. For a series, the first one establishes the style and later ones move faster.
What determines the price of infographic design?
Data and content complexity, number of sizes and channels, animation needs and the number in a series set the price. We do not publish a price list; we set scope in a discovery call and quote item by item.
Can you make the infographic animated?
Yes. Short animated versions for social and web are possible; they are planned together with motion graphics work and quoted as a separate item.
What should you read on this next?
- What Is Brand Identity, and Why Is It More Than a Logo?Brand identity is the whole system through which your brand is recognised, trusted and remembered. Here is what it contains and why a logo alone isn’t enough.
Infographic Design is usually planned together with Logo Design and Corporate Identity Design. Look up Vector graphic and Grid system in the glossary, see Infographic Design examples in our projects, find the Healthcare & Medical Tourism and Technology & Software adaptations on the industry pages, and read about our target-market approach on the markets page.
Ready to take your brand forward?
A short call is enough for us to understand what you need from Infographic Design; we then send a tailored quote and roadmap covering data verification and source note, visual structure and chart-type selection and the remaining items.