Illustration & Iconography
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An original visual language and icon set built for your brand — ownable, consistent and endlessly reusable.
Short answer: Illustration and iconography is the design work that produces an original visual language and icon set specific to a brand, removing its dependence on stock imagery. At Marka Studio the scope covers: illustration style development; custom icon set design; usage rules and grid system; full vector asset library.
Why Illustration & Iconography matters
Illustration and iconography are the fastest way to make a brand recognisable beyond the logo, and the most commonly outsourced to a stock library — where your competitors are shopping too. We develop a style that comes out of your brand rather than a trend, then build it as a system: a consistent grid, weight and construction logic so the fiftieth icon looks like it belongs with the first. You receive a full vector library plus the rules for extending it, so the asset keeps working long after the project ends.
What is included in this service?
What is Illustration & Iconography? Illustration & Iconography is a Marka Studio service within Creative & Visual Identity; it covers illustration style development; custom icon set design; usage rules and grid system; full vector asset library.
Illustration style development
Custom icon set design
Usage rules and grid system
Full vector asset library
| Service | Illustration & Iconography |
|---|---|
| Discipline | Illustration & Iconography |
| Deliverables | Illustration style development; Custom icon set design; Usage rules and grid system; Full vector asset library |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of illustrations, detail and complexity, the size of the icon set, animation needs and the scope of usage rights set the price. |
| Typical duration | The illustration style and first samples take a few weeks; completing an icon set depends on the icon count. |
| First call | Free, no obligation |
Stock icons and stock illustration make you look exactly like every competitor who shopped at the same library — which is the opposite of what you paid for. An owned visual language is recognisable at a glance and cannot be bought by anyone else.
Get a QuoteOur Illustration & Iconography process, step by step
- Use. We clarify where and at what size the illustrations will be used across web, packaging, presentations or print.
- Style study. We prepare two or three style samples defining line weight, palette and level of detail, and choose one.
- Production. We draw the illustration set or icon family in the approved style, following grid and consistency rules.
- Delivery. We deliver vector source files, colour variants and usage notes in web and print formats.
When Illustration & Iconography fits, and when it does not
When it fits. It fits brands that cannot stand out with stock images, want to simplify product explanation, or need a consistent icon language across interfaces and presentations.
When it is not enough, or something else comes first. If photographic realism is needed, product photography or 3D visualisation fits better; we do not start a large set before the style sample is approved, and changing the style later takes extra time.
Illustration & Iconography — questions and answers
What are the most common mistakes in illustration and iconography?
Mixing different line weights and styles in icons, using detail that is unreadable at small sizes and not clarifying usage rights in writing are common mistakes.
What should you prepare before starting illustration and iconography?
Share the brand’s colour and tone preferences, the channels the illustrations will be used on, style examples you like and want to avoid, and the icon list.
Which regions do you deliver Illustration & Iconography in?
Our studio is in İzmit, Kocaeli. We deliver Illustration & Iconography remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
How long does illustration and iconography take?
The illustration style and first samples take a few weeks; completing an icon set depends on the icon count. Once the style is approved, production speeds up.
What determines the price of illustration and iconography?
The number of illustrations, detail and complexity, the size of the icon set, animation needs and the scope of usage rights set the price.
What should you read on this next?
- Logo Design: 5 Things That Set the PriceWhy do logo quotes vary tenfold? The five variables behind the price, the files you must receive, and the trademark warning most agencies skip.
- Catalogue Design: A Print-Ready Production GuideIn a catalogue, sequence decides the sale. Grid setup, a pre-press checklist, paper and binding choices, and what changes in an export catalogue.
- The Corporate Identity Design Process: 6 StagesCorporate identity does not start with a logo. Six stages from discovery to brand guide, and the mistakes that stretch the timeline.
After Illustration & Iconography, the next step is usually Brand Guidelines and Corporate Identity Design. You can see which agency discipline the work sits under, how it is adapted by industry and market, and how it looks in our projects; terms are defined in the glossary.
Ready to take your brand forward?
In a short call we pin down your goal for Illustration & Iconography and turn the scope — including illustration style development and custom icon set design — into a tailored quote.