Illustration & Iconography
An original visual language and icon set built for your brand — ownable, consistent and endlessly reusable.
Short answer: Illustration & Iconography at Marka Studio starts from positioning, not from execution. Illustration and iconography are the fastest way to make a brand recognisable beyond the logo, and the most commonly outsourced to a stock library — where your competitors are shopping too. We develop a style that comes out of your brand rather than a trend, then build it as a system: a consistent grid, weight and construction logic so the fiftieth icon looks like it belongs with the first. Within this service you receive: illustration style development; custom icon set design; usage rules and grid system; full vector asset library. Stock icons and stock illustration make you look exactly like every competitor who shopped at the same library — which is the opposite of what you paid for. The scope is agreed in writing before work begins, and all source files and usage rights pass to you on delivery. Our studio is in İzmit, Kocaeli, Turkey: we deliver illustration & iconography remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe, working with native-language translators where localisation is needed. There is no price list — no two projects share a scope — so we map what you need in a free discovery call and send an itemised quote.
Why Illustration & Iconography matters
Illustration and iconography are the fastest way to make a brand recognisable beyond the logo, and the most commonly outsourced to a stock library — where your competitors are shopping too. We develop a style that comes out of your brand rather than a trend, then build it as a system: a consistent grid, weight and construction logic so the fiftieth icon looks like it belongs with the first. You receive a full vector library plus the rules for extending it, so the asset keeps working long after the project ends.
What is included in this service?
What is illustration & Iconography? Illustration & Iconography is a service Marka Studio runs under its Illustration & Iconography discipline. It covers the following: illustration style development; custom icon set design; usage rules and grid system; full vector asset library. The exact scope is set per project and put in writing before any work starts — we do not begin production on a scope that has only been agreed verbally.
Illustration style development
Custom icon set design
Usage rules and grid system
Full vector asset library
| Service | Illustration & Iconography |
|---|---|
| Discipline | Illustration & Iconography |
| Deliverables | Illustration style development; Custom icon set design; Usage rules and grid system; Full vector asset library |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list — scope-based, itemised quote |
| First call | Free, no obligation |
Stock icons and stock illustration make you look exactly like every competitor who shopped at the same library — which is the opposite of what you paid for. An owned visual language is recognisable at a glance and cannot be bought by anyone else.
Get a QuoteIllustration & Iconography — questions and answers
Why does Illustration & Iconography matter?
Illustration and iconography are the fastest way to make a brand recognisable beyond the logo, and the most commonly outsourced to a stock library — where your competitors are shopping too. We develop a style that comes out of your brand rather than a trend, then build it as a system: a consistent grid, weight and construction logic so the fiftieth icon looks like it belongs with the first. You receive a full vector library plus the rules for extending it, so the asset keeps working long after the project ends.
What is delivered in the Illustration & Iconography service?
Within this service you receive: illustration style development; custom icon set design; usage rules and grid system; full vector asset library. The scope is set per project — we agree exactly what is included in a short discovery call before any work starts.
Which regions do you deliver Illustration & Iconography in?
Our studio is in İzmit, Kocaeli. We deliver Illustration & Iconography remotely to brands across Turkey, and multilingually to brands in Dubai and across Europe. The first call is always free.
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Ready to take your brand forward?
A short call is enough for us to understand what you need and send you a tailored quote and roadmap.