Illustration & Iconography
An original visual language and icon set built for your brand — ownable, consistent and endlessly reusable.
Why Illustration & Iconography matters
Illustration and iconography are the fastest way to make a brand recognisable beyond the logo, and the most commonly outsourced to a stock library — where your competitors are shopping too. We develop a style that comes out of your brand rather than a trend, then build it as a system: a consistent grid, weight and construction logic so the fiftieth icon looks like it belongs with the first. You receive a full vector library plus the rules for extending it, so the asset keeps working long after the project ends.
Within this service
Illustration style development
Custom icon set design
Usage rules and grid system
Full vector asset library
Stock icons and stock illustration make you look exactly like every competitor who shopped at the same library — which is the opposite of what you paid for. An owned visual language is recognisable at a glance and cannot be bought by anyone else.
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