Media Planning & Buying Marka Studio.
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Media planning decides where the budget goes; media buying executes that decision at the best possible price. Performance marketing is the measurable version of both: you know where every unit of spend went and what it returned.
Also searched as: media planning agency · media buying agency · performance marketing agency
Short answer: Marka Studio plans and buys digital media: search, social, display, video and programmatic. The plan is built around the audience and which stage of the funnel is being funded; budget split, target cost and expected outcome are shared in writing before launch. Where offline media is required we produce the creative and coordinate the plan. The most dangerous number in performance marketing is the conversion count in the platform dashboard.
Our base is İzmit, Kocaeli, Turkey: we work remotely with brands across Turkey and multilingually, alongside native-language translators, for brands in Dubai and Europe. We publish no price list — no two projects share a scope — so we map the requirement in a free discovery call and quote it item by item.
Media Planning & Buying as your partner
Media plan
Channel, format, budget split and calendar — with the reasoning attached.
Audience definition
Segments built on first-party data, not assumptions.
Buying and optimisation
Bidding strategy, frequency capping, placements and brand safety.
Creative test design
Single-variable tests that actually show which message works.
Reporting
Spend, reach, frequency, conversions and acquisition cost in one view.
Why we work this way
The most dangerous number in performance marketing is the conversion count in the platform dashboard. Platforms systematically overstate their own contribution; three channels' reported conversions usually add up to more than actual sales. So we never treat platform data as the single source — we build measurement on our side and report against that.
Related services
Which brands work with us?
How does working with a media planning and buying run?
- Goal and audience. the campaign goal, target audience and budget range are written.
- Channel analysis. reach and cost of TV, outdoor, digital and other channels are compared.
- Plan. channel split, calendar and frequency are planned.
- Buying. space and time are bought from media owners and negotiations run.
- Follow-up and report. airing is checked and reach and results are reported.
Who is it for, and who is it not for?
When it fits. It suits brands that use traditional channels such as TV and outdoor together with digital, manage a high media budget and seek efficiency.
When something else fits better. For small-budget brands running only a few digital campaigns, a digital agency may be enough instead of a separate media agency.
Media Planning & Buying — questions and answers
What are media planning and buying?
Media planning decides in which channel, to which audience, when and with what budget a campaign message will run; buying carries out the plan by purchasing space and time from media owners. The aim is the most efficient reach to the target audience within the set budget.
Is there a minimum ad budget?
We do not set a technical floor, but honestly, at very small budgets an agency management fee stops making sense. In that case we recommend a one-off setup and training so you can run it yourself, and we do not charge ongoing management.
Whose name are the ad accounts in?
Always yours. Account ownership, data and historical performance belong to you; the agency only takes access. Structures where the agency owns the account cost you the entire history the day you part ways.
How much does it cost?
We publish no price list; for Media Planning & Buying the scope (Google Ads, Meta advertising and the rest) is what sets the price. In a free discovery call we map your needs, then send the content and the price in writing — you know what is included before you see a number.
What is the difference between media planning and media buying?
Media planning decides in which channel, to whom, when and with what budget a message appears; media buying carries out that plan by purchasing space and time from media owners. The planner and buyer can be the same or different teams.
How does a media agency charge?
Traditionally a commission on bought media or a fixed service fee is used. Whichever model you choose, ask for media budget and agency fee to be shown separately and the scope to be in writing.
Which kinds of agency work does Marka Studio do?
- Digital Advertising Agency
- SEO Agency
- Google Ads Agency
- Social Media Agency
- Brand Agency
- Creative Agency
- Web Design Agency
- AI Agency
- E-commerce Agency
- Production Agency
- Content & PR Agency
Which markets do we cover?
What should you read on this next?
- The Corporate Identity Design Process: 6 StagesCorporate identity does not start with a logo. Six stages from discovery to brand guide, and the mistakes that stretch the timeline.
- Logo Design: 5 Things That Set the PriceWhy do logo quotes vary tenfold? The five variables behind the price, the files you must receive, and the trademark warning most agencies skip.
- What Is Brand Identity, and Why Is It More Than a Logo?Brand identity is the whole system through which your brand is recognised, trusted and remembered. Here is what it contains and why a logo alone isn’t enough.
- How to Build a Brand Voice (Tone of Voice)Your brand’s voice is what it sounds like when it speaks. How to define one your whole team can use — and why 'professional yet friendly' isn’t one.
We can decide where to start with Media Planning & Buying around Google Ads and Meta advertising; see all services and our working model, then get in touch to plan a discovery call.
Let’s start with a conversation
A short, free discovery call is enough: we map what you need for Media Planning & Buying around Google Ads and Meta advertising and come back with a transparent quote.