360° Turkey · Dubai · Europe

Media Planning & Buying Marka Studio.

Media planning decides where the budget goes; media buying executes that decision at the best possible price. Performance marketing is the measurable version of both: you know where every unit of spend went and what it returned.

Also searched as: media planning agency · media buying agency · performance marketing agency

Short answer: Marka Studio plans and buys digital media: search, social, display, video and programmatic. The plan is built around the audience and which stage of the funnel is being funded; budget split, target cost and expected outcome are shared in writing before launch. Where offline media is required we produce the creative and coordinate the plan. The most dangerous number in performance marketing is the conversion count in the platform dashboard. Platforms systematically overstate their own contribution; three channels' reported conversions usually add up to more than actual sales. So we never treat platform data as the single source — we build measurement on our side and report against that. Our base is İzmit, Kocaeli, Turkey: we work remotely with brands across Turkey and multilingually, alongside native-language translators, for brands in Dubai and Europe. We publish no price list — no two projects share a scope — so we map the requirement in a free discovery call and quote it item by item.

Scope

Media Planning & Buying as your partner

01

Media plan

Channel, format, budget split and calendar — with the reasoning attached.

02

Audience definition

Segments built on first-party data, not assumptions.

03

Buying and optimisation

Bidding strategy, frequency capping, placements and brand safety.

04

Creative test design

Single-variable tests that actually show which message works.

05

Reporting

Spend, reach, frequency, conversions and acquisition cost in one view.

Our approach

Why we work this way

The most dangerous number in performance marketing is the conversion count in the platform dashboard. Platforms systematically overstate their own contribution; three channels' reported conversions usually add up to more than actual sales. So we never treat platform data as the single source — we build measurement on our side and report against that.

Related services

Clients

Which brands work with us?

Client logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logo
Client logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logoClient logo
Frequently asked

Media Planning & Buying — questions and answers

Is there a minimum ad budget?

We do not set a technical floor, but honestly, at very small budgets an agency management fee stops making sense. In that case we recommend a one-off setup and training so you can run it yourself, and we do not charge ongoing management.

Whose name are the ad accounts in?

Always yours. Account ownership, data and historical performance belong to you; the agency only takes access. Structures where the agency owns the account cost you the entire history the day you part ways.

How much does it cost?

We do not publish a price list, because no two projects have the same scope. In a free discovery call we map what you need and where you stand today, then send the scope and the price in writing. You always know exactly what is included before you see a number.

Related reading

What should you read on this next?

All articles →

Media Planning & Buying

Let’s start with a conversation

A short, free discovery call. We map what you need and come back with a scope and a transparent quote.