Corporate Identity

CLI Technology

Technology· 2 images

Short answer: Marka Studio delivered a corporate identity project for CLI Technology in the technology sector. A corporate identity project builds the system that makes a company look and sound the same at every touchpoint. The logo is its most visible part; the system itself is colour, typography, grid, photographic language and usage rules. In technology companies the most valuable output of a brand project is usually not a logo but one clear sentence describing the product. The work was produced at our studio in İzmit, Kocaeli, Turkey; all source files and usage rights transferred to the brand on delivery. Marka Studio is a 360° creative and advertising agency: brand strategy, corporate identity, web design, production and digital marketing all run inside one team — so a corporate identity project is never an isolated deliverable but a piece that has to hold together with every other brand touchpoint. We publish no price list for work of this kind; we understand the requirement in a free discovery call and then quote it item by item.

Project facts

CLI Technology — what was delivered

ClientCLI Technology
DisciplineCorporate Identity
SectorTechnology
Images2
AgencyMarka Studio — İzmit, Kocaeli, Turkey
Working modelRemote production, on site for shoots and presentations
HandoverSource files and usage rights transfer to the client

Corporate Identity — why it matters

An identity without a system falls apart within six months: every new piece re-opens the same decisions, different suppliers interpret it differently, and recognition erodes. The real output of an identity project is not aesthetics but a rule set that removes decisions.

Typical deliverables in this discipline

  • Primary logo with horizontal, stacked and icon variants
  • Monochrome and reversed versions
  • Colour palette (Pantone / CMYK / RGB / HEX)
  • Typographic hierarchy and usage rules
  • Stationery set
  • Clear space, minimum size and incorrect-use examples

The list above shows the standard scope of corporate identity work; the scope of each project is agreed separately in a discovery call.

Related services

Frequently asked

How does a similar project start?

How long does a corporate identity project take?

It depends on scope and approval speed. A few weeks for a small piece of work; a few months where a multi-brand structure or a wide application set is involved. We put the schedule in writing before starting.

Do we receive the source files?

Yes. All source files and usage rights transfer to you on delivery. We do not think a handover model that keeps you dependent on the agency is right.

What should we do for a similar project in technology?

We start with a free discovery call: what you sell, who you sell to, and where it is hardest today. Then we send an itemised scope, a roadmap and a transparent quote. We publish no price list, because no two projects share a scope.

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