Promotional Film
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Corporate and product promotional films — for fairs, presentations, sales meetings and your website.
Short answer: Promotional film is the production work that explains a company or product for fairs, presentations, sales meetings and the website — showing in a few minutes what a brochure cannot. At Marka Studio the scope covers: corporate and facility films; product and process films; fair and presentation versions; multi-format, multi-language delivery.
Why Promotional Film matters
Promotional film does the explaining that a brochure cannot and a salesperson should not have to repeat. We produce corporate films that convey what a company actually is — the facility, the scale, the people, the process — and product films that make a complicated thing understandable in ninety seconds. We think about where it will be shown, because a film for a silent fair screen, a film for a sales presentation and a film for your website homepage are three different edits of the same shoot. Multi-language versions are planned from the start rather than bolted on afterwards.
What is included in this service?
What is Promotional Film? Promotional Film is a Marka Studio service within Content, Production & Motion; it covers corporate and facility films; product and process films; fair and presentation versions; multi-format, multi-language delivery.
Corporate and facility films
Product and process films
Fair and presentation versions
Multi-format, multi-language delivery
| Service | Promotional Film |
|---|---|
| Discipline | Production & Motion |
| Deliverables | Corporate and facility films; Product and process films; Fair and presentation versions; Multi-format, multi-language delivery |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. Film length, number of shoot days, location and cast needs, animation or graphics intensity, sound and music licensing and multi-format delivery set the price. |
| Typical duration | From script to delivery it usually takes a few weeks; the number of shoot days and post-production set the time. |
| First call | Free, no obligation |
A promotional film is a sales meeting you can attend a thousand times without being in the room — and it never has an off day. At a fair, it is the difference between a stand people walk past and a stand people stop at.
Get a QuoteOur Promotional Film process, step by step
- Purpose and audience. We define whom the film should convince, with what, and where it will be watched (website, trade fair, sales meeting).
- Script and plan. We script the flow of the product, facility or service to be shown, and prepare the shoot plan and permits.
- Shoot. We film product, production process, team and space, supported by drone and 3D elements where needed.
- Edit and delivery. We complete the film with edit, colour, music and subtitles, and deliver versions for web, trade fairs and social media.
When Promotional Film fits, and when it does not
When it fits. It fits manufacturers and service firms that want to explain their plant, product range or service to customers, dealers and trade-fair visitors in one to three minutes.
When it is not enough, or something else comes first. If an emotional brand story is the goal, a brand film fits better; for a short, sales-oriented broadcast, an advertising film. If the product or facility is not ready for the camera, the shoot day is lost.
Promotional Film — questions and answers
What are the most common mistakes in promotional film production?
Stretching the film to say everything about the company, not answering the viewer’s question at the moment of decision and not planning backwards from the fair or launch date are common mistakes.
What should you prepare before starting promotional film production?
Define where the film will be used (fair, web, sales meeting), the audience and the length. Prepare the facility, products and people to film, the brand guide and reference examples.
Which regions do you deliver Promotional Film in?
Our team is based in İzmit, but Promotional Film has no city or country limit. We serve brands in Turkey remotely and brands in Dubai and Europe in several languages. Starting the conversation costs nothing. On shoot days we are on site; editing and delivery run remotely.
How long does promotional film production take?
From script to delivery it usually takes a few weeks; the number of shoot days and post-production set the time. If there is a fixed date such as a trade fair or launch, the schedule is built backwards from it.
What determines the price of promotional film production?
Film length, number of shoot days, location and cast needs, animation or graphics intensity, sound and music licensing and multi-format delivery set the price.
If you want Promotional Film alongside Brand Film, 3D Animation and Corporate & Architectural Photography, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
The first step for Promotional Film is a short call: we listen, then price corporate and facility films and product and process films according to the scope.