Short answer: Marka Studio delivered a brand identity project for The Lost Cafe in the café & restaurant sector. A brand identity project starts one step before corporate identity: it settles who the brand speaks to and with what promise, then translates that positioning into a visual language. No drawing begins before the positioning is written down. In hospitality the brand shapes a decision made before anyone walks in: imagery, reviews and menu presentation are the purchase. The work was produced at our studio in İzmit, Kocaeli, Turkey; all source files and usage rights transferred to the brand on delivery. Marka Studio is a 360° creative and advertising agency: brand strategy, corporate identity, web design, production and digital marketing all run inside one team — so a brand identity project is never an isolated deliverable but a piece that has to hold together with every other brand touchpoint. We publish no price list for work of this kind; we understand the requirement in a free discovery call and then quote it item by item.
The Lost Cafe — what was delivered
| Client | The Lost Cafe |
|---|---|
| Discipline | Brand Identity |
| Sector | Café & Restaurant |
| Images | 5 |
| Agency | Marka Studio — İzmit, Kocaeli, Turkey |
| Working model | Remote production, on site for shoots and presentations |
| Handover | Source files and usage rights transfer to the client |
Brand Identity — why it matters
Any design made before the positioning is settled has to be redone within a few years. A strong brand is not an accident but the outcome of a clear strategy; the identity is that strategy made visible.
Typical deliverables in this discipline
- Positioning document
- Brand architecture and naming relationships
- Logo and design system
- Colour, typography and graphic elements
- Tone-of-voice principles
- Application examples and usage guide
The list above shows the standard scope of brand identity work; the scope of each project is agreed separately in a discovery call.
Related services
How does a similar project start?
How long does a brand identity project take?
It depends on scope and approval speed. A few weeks for a small piece of work; a few months where a multi-brand structure or a wide application set is involved. We put the schedule in writing before starting.
Do we receive the source files?
Yes. All source files and usage rights transfer to you on delivery. We do not think a handover model that keeps you dependent on the agency is right.
What should we do for a similar project in café & restaurant?
We start with a free discovery call: what you sell, who you sell to, and where it is hardest today. Then we send an itemised scope, a roadmap and a transparent quote. We publish no price list, because no two projects share a scope.
Let the next success story be your brand
A short call is enough for us to understand what you need and send you a tailored quote and roadmap.