Brand Identity

The Lost Cafe

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Café & Restaurant· 5 images

Short answer: The 5-image The Lost Cafe gallery shows embossed logo print, logo design, cup and business card application, four-colour logo badge variations and pink business cards. Marka Studio delivered a brand identity project for The Lost Cafe in the café & restaurant sector. For cafés and restaurants, identity is an atmosphere signal that sets expectations before a guest even walks in. In hospitality the brand shapes a decision made before anyone walks in: imagery, reviews and menu presentation are the purchase.

Project facts

The Lost Cafe — what was delivered

ClientThe Lost Cafe
DisciplineBrand Identity
SectorCafé & Restaurant
Images5
AgencyMarka Studio — İzmit, Kocaeli, Turkey
Working modelRemote production, on site for shoots and presentations
HandoverSource files and usage rights transfer to the client

Brand Identity — why it matters

Any design made before the positioning is settled has to be redone within a few years. A strong brand is not an accident but the outcome of a clear strategy; the identity is that strategy made visible.

Typical deliverables in this discipline

  • Positioning document
  • Brand architecture and naming relationships
  • Logo and design system
  • Colour, typography and graphic elements
  • Tone-of-voice principles
  • Application examples and usage guide

The list above shows the standard scope of brand identity work; the scope of each project is agreed separately in a discovery call.

Related services

What does the The Lost Cafe gallery show?

The gallery has 5 images and covers these applications:

  • Embossed logo print
  • Logo design
  • Cup and business card application
  • Four-colour logo badge variations
  • Pink business cards

This list is compiled from the applications visible in the gallery images.

Frequently asked

How does a similar project start?

How long does a brand identity project like The Lost Cafe take?

A brand identity project that includes embossed logo print, like the one for The Lost Cafe, is typically delivered in a few weeks. More applications mean more time, so we agree the schedule together with the scope.

Who owns the files and usage rights on the The Lost Cafe project?

Ownership passes to you at handover: open source files, application templates and usage rights. The same model was used for The Lost Cafe, so you can work with any supplier afterwards.

Where should a similar project in café & restaurant start?

The first step is a free discovery call. We talk through the brand positioning and voice, note what is specific to café & restaurant, and then send a written scope and quote. We publish no price list because no two projects are the same.

Let’s start your project

Let the next success story be your brand

A short call is enough for us to understand what you need and send you a tailored quote and roadmap.