GEO — Generative Engine Optimisation
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Being mentioned in ChatGPT, Gemini and Perplexity answers — the new search results page has only one result.
Short answer: GEO, generative engine optimisation, is the discipline that targets getting a brand cited as a source inside the answers produced by generative AI systems such as ChatGPT, Gemini and Perplexity. At Marka Studio the scope covers: brand entity and content work; answerable, citable content; AI crawler access; mention and citation measurement.
Why GEO — Generative Engine Optimisation matters
Generative engines do not return ten links; they return one answer, and being inside it is a different problem from ranking on Google. We work on the things that make a brand citable: a clear, consistent entity across the web so the model knows what you are, content structured to answer real questions rather than to rank for phrases, and technical access so AI crawlers can reach what you publish. We measure mention rate and citation with a query panel specific to your industry, because the alternative is guessing. We deliver this through Ansveri, our brand dedicated to the field.
What is included in this service?
What is GEO — Generative Engine Optimisation? GEO — Generative Engine Optimisation is a Marka Studio service within AI Search Visibility; it covers brand entity and content work; answerable, citable content; AI crawler access; mention and citation measurement.
Brand entity and content work
Answerable, citable content
AI crawler access
Mention and citation measurement
| Service | GEO |
|---|---|
| Discipline | Generative Engine Optimisation |
| Deliverables | Brand entity and content work; Answerable, citable content; AI crawler access; Mention and citation measurement |
| Working model | Remote production; on site for presentations, shoots and field work |
| Service area | Turkey nationwide · Dubai / UAE · Europe (10 countries) |
| Base | İzmit, Kocaeli, Turkey |
| Handover | Source files and usage rights transfer to the client |
| Pricing | No price list. The number of questions and brands measured, the number of AI platforms, the state of existing content, new content and verifiable source production and reporting frequency set the price. |
| Typical duration | Fixing the entity and content structure takes a few weeks; changes in mention rate usually become measurable within weeks. |
| First call | Free, no obligation |
When someone asks an AI for a recommendation and your name is not in the answer, you were not compared and rejected — you were never considered at all. There is no page two to be on. This is the earliest anyone can be early on a channel that is already deciding purchases.
Get a QuoteOur GEO process, step by step
- Visibility check. We measure which questions the brand is mentioned for in engines such as ChatGPT, Gemini and Perplexity, and where competitors stand.
- Content and sources. We write, or restructure, content in the formats engines find reliable: a clear definition, evidence, primary sources and a current date.
- Brand and entity signals. We organise organisation, author and source pages, external verifying records, and the site’s machine-readability (robots, llms.txt, schema).
- Monitoring. We repeat the same question panel at regular intervals and report changes in mentions, citations and accuracy.
When GEO fits, and when it does not
When it fits. It fits businesses whose customers now do research with AI assistants — in research- and comparison-heavy sectors such as software, consulting, health, manufacturing and services.
When it is not enough, or something else comes first. AI engine output varies; no mention or position is guaranteed. GEO builds on classic SEO rather than replacing it; if the site lacks core content and technical health, SEO comes first.
GEO — Generative Engine Optimisation — questions and answers
What are the most common mistakes in GEO work?
Doing only classic SEO, describing the brand inconsistently across the web and not producing citable content are common mistakes. AI engines cite consistent and verifiable entities.
What should you prepare before starting GEO work?
Define the brand’s official description, the channels in use, current mention status and target questions. Prepare access to the website and profiles.
Which regions do you deliver GEO — Generative Engine Optimisation in?
We run GEO — Generative Engine Optimisation from our studio in İzmit. We work remotely with brands throughout Turkey and produce multilingual work, with native-language support, for brands in Dubai and Europe. The discovery call is free.
How long does GEO work take?
Fixing the entity and content structure takes a few weeks; changes in mention rate usually become measurable within weeks. Lasting visibility, as in SEO, is cumulative.
What determines the price of GEO work?
The number of questions and brands measured, the number of AI platforms, the state of existing content, new content and verifiable source production and reporting frequency set the price.
What is GSO, and is it the same as GEO?
GSO stands for generative search optimisation and, in practice, describes the same work as GEO: getting a brand named accurately and consistently in the answers of AI-based search and chat engines. There is no single standard term in the industry yet; GEO, AEO, GSO and LLMO are often used interchangeably. Marka Studio delivers this work under the GEO and AEO headings.
Which sources is this based on?
Read the GEO — Generative Engine Optimisation information on this page alongside the official, primary sources below; if the rules change, we revise the page accordingly.
What should you read on this next?
- What Are GEO and AEO? Being Visible in AI SearchChatGPT, Gemini and Perplexity return one answer. What GEO and AEO are, how they differ from SEO, and how to get inside that answer.
If you want GEO — Generative Engine Optimisation alongside AEO — Answer Engine Optimisation and AI Visibility Measurement, we scope them together. For examples see our work, for sector and market adaptations the industry and market pages, and for terminology the glossary; the agency disciplines behind the service have their own pages.
Ready to take your brand forward?
A short call is enough for us to understand what you need from GEO — Generative Engine Optimisation; we then send a tailored quote and roadmap covering brand entity and content work, answerable, citable content and the remaining items.